Stories that Moved Numbers
Millions of products. The right one always just out of reach.
Millions of products. The right one always just out of reach.
Discovery worked technically. Users just didn't trust what it surfaced. I redesigned the AI recommendation UX and personalisation controls to make the system feel like it understood them.
Product Designer · Etsy Inc. · 7 min read
Six products. One system to hold them all
Six products. One system to hold them all.
Enterprise consultancy. Six internal products with no unified design language. I architected the system, the components, and the narrative from the ground up — and it is still being built.
Product Designer · NDA · Request access
Two brands, one sprint. Zero room for confusion.
Two brands, one sprint. Zero room for confusion.
Two aviation platforms, two identities, one team of ten with one deadline. I built a unified design system for both that made each brand feel distinct and both feel trustworthy.
Visual Designer · Aviation · 5 min read
Engineer by Training. Designer by Choice. Bridge by Nature.
Product designer with a decade bridging technology and people — from engineering hospital systems in India to designing AI products at Etsy. I don't just hand off screens. I own the problem, run the research, ship the design, and stay until the number moves.
Off the clock I mentor early designers, obsess over storytelling in every form, and believe a good design conversation is as energising as the work itself.
"Great design balances IQ with EQ —
making products not only work beautifully but feel effortless."
Ready to build Stories? Let's Talk